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Hocus Pocus I Got Focus: 3-Blog Things I'm Working On

Hocus pocus I got focus!  There are 3-blog things that I've been working on for my business that I thought I'd share with you.  I think it's good to be a party planner and plan ahead when it comes to the inner workings of a business, don't you?

I've been really busy lately and in some ways, I'm falling behind because there's so much work to be done.  In a way, I'm glad though.  This has proven to be a blessing in disguise!  I'll explain in a minute.

I feel like I have a dual major in college right now because I've been simultaneously working on growing my blog biz and working on Shop Girly Nature behind the scenes.  Naturally, I've fallen behind.

This has worked to my benefit though, as stated above.  One of the things that this has helped me to do is practice my slow living in business.  Rome wasn't built in a day and I had to remind myself of that.

Practicing the slow life has helped me to be more mindful of how I want to run my business.  It's helped me to really focus on creating a better blog schedule, how long to write a quality SEO post, and what to do in between.

I can't even imagine doing this and working a full-time job at the same time!  People do it though and I give them credit where credit is due.

Without further ado, here are three things I've been working on for my blog biz that might just help you with your own!

One: Creating a Flexible Blog Schedule

Since I have a lot going on behind-the-scenes right now I've decided to take a deep breath and write only one long-form quality SEO post a few times a week.  It takes me hours to both write a post and make sure that it's up to par in the grammar department.  

Add picture editing into that and it takes even more hours out of my day, depending on the type of post.  My philosophy used to be lots of smaller to medium posts per day, but with launching a new shop I've decided to rework how I do things.  

After a post is written and published, there are still many things to do with it afterward.  Things I haven't been able to do as much because I'm too busy writing multiple blog posts every day.

Here are 3-Things to Do With a Post After You Publish It:

  1. Create pins for Pinterest for each post.  Try to do at least one or up to three.  Make sure that each pin links back to your blog and that each one has a different look and feel.  This gets different parties to pin it to a board and visit your website.  
  2. Send it out automatically or manually to each social media outlet you use.  This will help guarantee that someone will read it.  
  3. Comment on other blogs.  You'll want to comment on other people's blogs after writing a post so that it can reach a wider audience that it might not have before.  Bloggers will often be grateful for the meaningful comment you left and will return the favor.  Other readers from that blog may take a peek at your work too :-)

Two: Starting an Instagram

I actually already have an Instagram that I can reactivate, but I need to get a bigger SD card on my android before adding it.  I don't seem to have enough space for it plus my yoga app, which is very important to me.

I plan to reactivate my account and change the name to girly nature lovers!  I have some updates to make too when I decide to return.  I'll add in a new description of what my feed is about and probably unfollow some brands that don't mesh well with who I am as a company.  

When I took some time away last winter, I had about 1,100 followers.  I didn't have a blog or shop and I just did it for fun honestly.  

Here's 3-Tips for Updating an Old Instagram Account:

  1. Unfollow people who don't engage with you.  If you plan to have a big following, it can be suspicious when you follow too many people. This is a great way to weed out the people that are only interested in the follows and the likes, not your brand.  It's okay to clean the house once in awhile.
  2. Use lots of SEO keywords in your description.  Since you have to keep it short, make it count!
  3. Get rid of pictures that no longer serve you.  You want a cohesive feed that's inspiring and sends an instant message about what your brand stands for.  Delete anything that doesn't represent your brand as a whole.

Three: Opening a Shop

I am getting ready to open a shop, which you can read more about here.  For the time being, I am going to sell some vintage and secondhand like-new thrift store items that I've been needing to clear out of my closet.  

Just for the record, I have some really nice things from my days of selling vintage on Etsy.  I also have some really cute items that have been given to me that I've outgrown in my persona.  I even have a red vintage suitcase and a wedding dress that needs to find a home!

So, that's my starting point.  My longterm vision for my shop is to create wearable nature like in my fashion feature.  This means that I'd like to sew handmade clothes and accessories that incorporate nature and pet plants into the outfits and purses.  

For now, selling what's in my closet will do!  But, that's not all.  Remember when I said I wanted to make nature wearable?  

No shop of mine would be complete without a pet plant.  You'll be able to adopt a houseplant right from my shop with adoption papers, personality profile, and a plant care guide.  

What else?  I plan on selling digital downloads with premium content.  I have a few ideas in mind for e-courses, books, and long-form articles.  

Here are 3-Tips for Opening a Shop:
  1. Find your platform.  It took me years to find a blogging platform that I loved and felt at home with and it's the same for e-commerce.  I chose Big Cartel because I like how personal the experience is.  They have gorgeous templates and sometimes less is in more!
  2. Start with the product you already have.  In other words, start with what's right in front of you.  For me, it was vintage handbags and plant babies that need a new home.  For you, it might be building websites or selling t-shirts.  You can always take that idea and expand on it later.  
  3. Blog about it.  Get people excited about your launch.  Blog about it, tweet about it, make a video about it.  Mention it in your newsletter and bring it to life!  Hell, shout it from the rooftops if you have to!

Hocus Pocus I Got Focus: 3-Blog Things I'm Working On

I've got a lot of things up in the air right now.  It's a challenge that I'm willing to take on so that my company can grow.  

Monetizing my business and growing an audience with user engagement takes time, but it's well worth it to stick around.  

Here are Three More Blog Things:

  1. Finishing the pages on my blog.  I have spent so much time writing that I've neglected filling out all my pages.  This is a big no-no for SEO.  I want GNL to be a place for people to come and peruse.  I want them to be engaged with my blog posts and pages.  They can't do that if things are left incomplete.
  2. Figuring out what I'd like to do with my newsletter.  I plan on using my newsletter to help you get to know the girly nature lovers better.  Sometimes, having a niche blog only allows for so much personalization.  With a newsletter I can tell personal stories about our lives, like Christmas specials and things like that.  I'm really excited about the possibility of this!
  3. Creating a business plan.  I haven't done this yet.  I wanted to wait until I had a clear vision of what I wanted to do moving forward in business.  I finally feel like I'm on track.  So, I want to sit down and do some visioning for the next five-years in business.  I'd also like to see where I can scale my business in order to grow it over a lifetime!
What about you?  What blog things have you been working on?  I'd love to hear any methods or tips you use for productivity!

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