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How to Be Authentic in Your Blog Biz

The power of authenticity in your blog biz is one of the most powerful tools you have in your toolbox.  What makes authenticity such a powerful tool?

First of all, there's no one, and I mean no one, in the world just like you.  You are original, unique, and distinct.  That's a powerful thing when used correctly.

Second of all, your authenticity gives you a unique voice and a different spin on things.  Even if there are a thousand blogs out there doing the same thing, it doesn't matter, because yours will automatically be different.

Why?  Because you are being yourself and try as people might, they can't duplicate you.

Third, being authentic helps build trust between you and the reader, and converts that trust into a paying, loyal customer.  Can you see now, why authenticity is so vital to your blog biz?  It really is the key to everything!

How to Be Authentic in Your Blog Biz

To be authentic in your blog biz, you're going to have to be yourself.  That's it.  Sounds fairly easy, doesn't it?
Sometimes it's not.  The key to being yourself is to let your personality shine throughout all parts of your blog business, starting with quality content.
A blog is not a blog without content.  This is especially true when the content is really bad or unauthentic to your brand.  If you want to get through to your readers, use your inner voice that uses in everyday speech.
On this blog, I write like I talk in real-life.  Otherwise, you may as well be talking to a robot.  You can find your authentic voice through a little practice.  I always recommend blogging a couple of personal blog posts, then look back at them.

Homework Assignment: Write Personal Blog Posts

Write one or two personal blog posts then review them with an objective eye.  Keep your personal feelings out of it.  Leave your ego at the door.  This is to help you find your personal blog voice.

You should be able to clearly identify your voice from your personal blog posts.  What inflection do you use when writing?

What words do you use that is uniquely you?  Does it sound like you have a mid-western accent?  Do you use words like Y'all or call your reader's friends?  Believe it or not, these are your voice identifiers.

What Makes You, Well, You?

After finding your personal identifiers and finding your true authentic voice, you need to figure out what makes you, you!  How does that apply to your blog biz?

This takes a little bit of knowing yourself well and having some self-awareness.  Sometimes new bloggers tend to copy what others are doing because they haven't quite figured out where they stand or what their blogging voice is.

While this is completely normal, a new blogger is better off starting with who they are and what they know.  Who are you and what do you know?

Even though they are two very simple questions, they immediately raise the hairs on the back of your neck.  Why?  Because we often don't get asked those questions.  So, let me help you out with that, by using myself as a raw example.

Who am I?  My name is Laurali Star, and I'm a former lifestyle blogger, a freelance writer, and an indie biz owner.  What does this tell you?

It tells you what I do, rather than who I am.  It's all surface level stuff.  Let's go deeper into my psyche, shall we?

Pin me!  Pin this picture to one of your Pinterest boards if you enjoyed this read.  In the meantime, follow me here.

Who I Am: My Authentic Story

My name is Laurali Star, and I started blogging eight years ago when I quit my full-time job as a receptionist to become a writer.  I have dreamed my whole life of becoming a writer and always thought that I'd write the Great American Novel.

Naturally, life didn't turn out exactly as planned.  When I started blogging, I saw that others were monetizing their blog.  I remember thinking to myself if they can do it, why can't I?

That didn't go very well.  I went through hell to learn everything about the business of blogging, through trial and error.  I had to learn how to create a website from scratch, how to organize a blog, how to re-brand my business over and over again.  There was a lot of platform jumping at this time.

 While all of this was happening, there was a tingling feeling that I had in the back of my mind, nagging me every day.  It kept whispering to me, "Don't give up!"

I kept feeling like I was supposed to help women in business somehow, but every time I would try to work on it, nothing would come.  In the meantime, I kept switching blog genres.

Mostly, I fit into the lifestyle blogging mold.  However, I also tried my hand at spiritual blogging, health and wellness blogging, and I even tried blogging a book and kept a public diary.  Yet, something didn't quite feel right.

In the middle of all this chaos, my life was in financial ruin, because I tenaciously held onto the belief that blogging and writing were integral to my life's purpose.  This meant a lot of scraping by as a single mother, to raise three daughters on my own.  While I was finding my life's purpose, something was happening to me behind-the-scenes.

I can only explain it as a spiritual awakening.  I can honestly say I'm not the same person that I was a mere eight years ago, and that's a good thing.  In the meantime, blogging was my life float.  I kept going with both small and big successes.

Several times, I had this strong desire to write a book about my life.  I live a magical realism kind of life.  In fact, I think it's safe to say there's nothing about my life that's normal and in a way, that's a good thing.

The book I'm writing is my own life.  It's this little magical little seaside fishing village I live in.  It's the best friend relationship I have with my daughters.  It's my hopes and dreams and imperfections.

It's everything all rolled into one Dickensian lifestyle story.  Some of it, a lot of it actually, is upfront on my blog, while some of it will be left behind the scenes.

I am meant to just live as an example for others.  To inspire them to reach for the stars and live life their own way.  More importantly, to do it with style and sincerity.

Everything makes sense now.  All of the pain and suffering I went through to learn all the ins and outs of an online business had meaning.

I had to go through that so that I could teach what I have learned with others.  It is a value that I have to share and I'm more than happy to take this entrepreneurial journey with my readers.

No, I didn't write the Great American Novel, but the fiction writer in me, with all her magical realism elements, is threaded throughout my brand, by a very fine seamstress.

On my blog, I get to be myself.  I get to write fictional stories about real-life bloggers, write insightful blog reviews, and teach what I have learned with willing students.

It's like that rolling stones song, you can't always get what you want, but you always get what you need.

How do You Feel About Me Now?

After reading this excerpt, don't you feel like you know me better?  This story both tells you who I really am and what I know.  It takes you beneath the surface of my brand.

Remember, it's not about just your name and what you do for a living.  It's about finding your authentic human voice and vulnerability.

You don't have to delve into an abusive childhood or your struggle with poverty to get your point across.  You simply have to reveal little bits and pieces of yourself with your reader.  A lot of times I see bloggers put up a fake persona, but your readers are smart, and they will see right through a fake facade.

Let them know your real, genuine, fallible, and human.  That makes you someone they can relate to and trust.

Homework Assignment: Write What You Know

Write a story, similar to mine, with your own life details to help you identify your voice, and include what you know.  What do you know?  How did you come to know it?

In other words, you can't just say you're the authority on a topic, without anything to back it up.  Let the reader know how you got there, the struggles you've endured, and your moment of clarity.

There's always a moment of clarity, a turning point that leads you to write a blog in the genre of your desire.  Pinpoint that moment of clarity, because it is crucial!

Weave Yourself Throughout Your Brand

Now that you have a better understanding of yourself, your reader will too.  In fact, most likely, your readers will want to engage with you now, because you are relatable.  The next and final step is to weave yourself throughout your brand!

You can do this by writing an about page with your true, authentic voice, by using your own photography style, and by creating products and ideas that no one, and I mean no one, else has come up with!

Leave me a link to your blog in the comments, so that I can get to know you better too!  Best of luck and if you have any questions, let me know.  I'm happy to help you be authentic in your blog biz!

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